Part 1 of 2 Opening the Door to Hospital Sales sessions
Selling a new medical device or diagnostic to hospitals has unique challanges that have become increasingly complicated by retrictive reasons. Hear from industry experts and hospital professionals as they provide insights into the structure and operations of a hospital, as well as the process and the people within the hospital that a sales organization must understand to successfully sell their products.
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Dr. Daniel Borison, President of Primus Consulting, CMO of AmeriWound, and a General Surgeon with Cleveland Surgical Associates