Opening the Door to Hospital Sales: “An Insider’s View of Segments, Stakeholders, and Protocols”
Thursday, May 26th, 2016 at WCPN Ideastream
Part 1 of 2 Opening the Door to Hospital Sales sessions
Selling a new medical device or diagnostic to hospitals has unique challanges that have become increasingly complicated by retrictive reasons. Hear from industry experts and hospital professionals as they provide insights into the structure and operations of a hospital, as well as the process and the people within the hospital that a sales organization must understand to successfully sell their products.
Speakers
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Jacqueline Murray, Marketing Strategist, DardenLentz
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Dr. Daniel Borison, President of Primus Consulting, CMO of AmeriWound, and a General Surgeon with Cleveland Surgical Associates
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Sara Ann MacKinlay, General Manager, Exsurco Medical
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Rehan Waheed, MD, Sr. Dir., Results Management Office, MetroHealth
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Tito Santiago, Purchasing Manager, MetroHealth
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Mark McAndrew, Taft Law
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Don Hubbard, VP Sales & Marketing, Checkpoint Surgical
Part 1: Introduction to Hospitals
Part 2: Selling to Hospitals
Part 3: Legal Limitation When Selling to Hospitals
Part 4: Panel Discussion
Continue to part 2 of 2: Opening the Door to Hospital Sales sessions.