Opening the Door to Hospital Sales: “An Insider’s View of Segments, Stakeholders, and Protocols”

Thursday, May 26th, 2016 at WCPN Ideastream

Part 1 of 2 Opening the Door to Hospital Sales sessions

Selling a new medical device or diagnostic to hospitals has unique challanges that have become increasingly complicated by retrictive reasons. Hear from industry experts and hospital professionals as they provide insights into the structure and operations of a hospital, as well as the process and the people within the hospital that a sales organization must understand to successfully sell their products.


Jacqueline Murray, Marketing Strategist, DardenLentz

Dr. Daniel Borison, President of Primus Consulting, CMO of AmeriWound, and a General Surgeon with Cleveland Surgical Associates

Sara Ann MacKinlay, General Manager, Exsurco Medical

Rehan Waheed, MD, Sr. Dir., Results Management Office, MetroHealth

Tito Santiago, Purchasing Manager, MetroHealth

Mark McAndrew, Taft Law

Don Hubbard, VP Sales & Marketing, Checkpoint Surgical

Part 1: Introduction to Hospitals

Part 2: Selling to Hospitals

Part 3: Legal Limitation When Selling to Hospitals

Part 4: Panel Discussion

Continue to part 2 of 2: Opening the Door to Hospital Sales sessions.

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