Opening the Door to Hospital Sales: “Strategic Keys to Success: Planning and Commercialization Strategies”

Thursday, June 23rd, 2016 at WOSU COSI

Part 2 of 2 Opening the Door to Hospital Sales sessions

It is critically important to have a robust commercialization strategy in order to develop and sell a new medical device or diagnostic product to hospitals. In this session, experienced industry professionals and specialized consultants will discuss the critical elements that need to be addressed, including the importance of claims to support regulatory requirements and marketing and sales objectives.

  • Download Agenda and Bios

Part 1: Commercialization Planning for Medical Products

  • Download Opening the Door Session 2: Master Intro and Comm Planning

Developing a Robust Claims Strategy

Part 3: Effective Branding and Marketing Strategies

  • Download Opening the Door Session 2: Branding and Marketing

Part 4: Sales Organization Strategies

  • Download Opening the Door Session 2: Sales Organization and Panel

Part 5: Panel Discussion