Opening the Door to Hospital Sales: “Strategic Keys to Success: Planning and Commercialization Strategies”

Thursday, June 23rd, 2016 at WOSU COSI

Part 2 of 2 Opening the Door to Hospital Sales sessions

It is critically important to have a robust commercialization strategy in order to develop and sell a new medical device or diagnostic product to hospitals. In this session, experienced industry professionals and specialized consultants will discuss the critical elements that need to be addressed, including the importance of claims to support regulatory requirements and marketing and sales objectives.


Jacqueline Murray, Marketing Strategist, DardenLentz

Marilyn Denegre-Rumbin, Director of Payor-Reimbursement Strategy, Cardinal Health

Don Hubbard, VP Sales & Marketing, Checkpoint Surgical

Stephanie Harrington, Chief Executive Officer, Matrix Medical Devices

Vijay Iyer, Vice President, BioEnterprise

Julia Darden, Branding Director, DardenLentz

Peter Kleinhenz, Venture Partner, Spaght Ventures and Managing Director, CID Capital

Part 1: Commercialization Planning for Medical Products

Developing a Robust Claims Strategy

Part 3: Effective Branding and Marketing Strategies

Part 4: Sales Organization Strategies

Part 5: Panel Discussion

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