Opening the Door to Hospital Sales: “Strategic Keys to Success: Planning and Commercialization Strategies”
Thursday, June 23rd, 2016 at WOSU COSI
Part 2 of 2 Opening the Door to Hospital Sales sessions
It is critically important to have a robust commercialization strategy in order to develop and sell a new medical device or diagnostic product to hospitals. In this session, experienced industry professionals and specialized consultants will discuss the critical elements that need to be addressed, including the importance of claims to support regulatory requirements and marketing and sales objectives.
Speakers
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Jacqueline Murray, Marketing Strategist, DardenLentz
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Marilyn Denegre-Rumbin, Director of Payor-Reimbursement Strategy, Cardinal Health
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Don Hubbard, VP Sales & Marketing, Checkpoint Surgical
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Stephanie Harrington, Chief Executive Officer, Matrix Medical Devices
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Vijay Iyer, Vice President, BioEnterprise
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Julia Darden, Branding Director, DardenLentz
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Peter Kleinhenz, Venture Partner, Spaght Ventures and Managing Director, CID Capital