Business Summary Outline

COMPANY INFORMATION

• Name
• Contact person and title
• Contact information–address, phone, e-mail
• Web site URL, if applicable

PRODUCT/SERVICE

• What is the product/service that you are selling?
• What are its specific components, features, and functionalities?

VALUE PROPOSITION

• Who are your target customers?
• What problem will your product/service solve?
• How is that problem being solved today?
• How will customers benefit from your offering?
• What evidence do you have of customer interest?

STAGE OF DEVELOPMENT

• At what stage of development is the product?
• What additional components, technologies, or developments are required before product is ready?
• What regulatory approvals are required before it is able to be sold?
• When will development be complete?

IP POSITION

• What rights does the company have to the IP? What restrictions exist on its use by company?
• Is the product/service patentable? Have patents been filed?
• Is the technology being licensed from another institution? If so, what are the terms?

BUSINESS EXTENSIONS

• Are there additional target markets that your product could address?
• What additional products/services could be created based on your technology, and what needs would that meet?
• What is your growth plan? What obstacles exist for that plan?

MARKET

• What is the total size of the market for your product/service? How did you determine that size?
• What are the key drivers for continued growth and underlying demand in your market?
• What are the key supply and sales channels to access your end markets?

TARGET CUSTOMERS

• Within the broad market, who are your target customers?
• How are the target segments defined and identified?
• How large are the target segments?

COMPETITION

• Who are your major competitors? What is their stage of development and resource level?
• Are there other players trying to enter the market?
• What approaches are others using to address your target problem?
• What competitive barriers do you face to entering this market?
• How is your business advantaged?
• How sustainable is that advantage?

COLLABORATIONS

• Do you have any strategic partnerships, alliances, or research collaborations in place? Or, in discussions?
• What is the nature of those collaborations?

FINANCIALS

• Revenue Model
  • When and how often will a customer pay you for product/service (once, recurring revenues, multiple uses, etc.)?
  • From whom will you collect revenue for your product/service? (direct from customer, 3rd-party reimbursement, other)
  • What is your pricing approach?
  • What is your estimated market share/penetration and why?
• Cost structure
  • What are your principal cost elements in next 3 years?
  • How will they change as business grows?
  • What are your near-term (3-year) cash flow projections?

MANAGEMENT TEAM

• Who are the key management team members?
• What skills, experience, and track record do they bring?
• What key positions need to be filled?

FINANCING PROFILE

• Who are the current investors, and how much have they invested?
• What is the current cash position of the company?
• What is the burn rate?
• When is the next financing event, and how much will you have to raise?

NEAR-TERM MILESTONES

• What are the near-term, major milestones for the company?
• When will they be achieved?
• Is your current funding sufficient to reach next major milestone? If not, what is needed?

WORKING WITH BIOENTERPRISE

• What connections do you already have to Northeast Ohio?
• What type of assistance are you looking for from BioEnterprise?